2024
12
營(yíng)銷(xiāo)專(zhuān)家
6690
2天
上海, 北京,
市場(chǎng)戰(zhàn)略品牌,
商業(yè)零售業(yè), 產(chǎn)品制造業(yè), IT行業(yè), 金融行業(yè),
營(yíng)銷(xiāo)副總, 營(yíng)銷(xiāo)總監(jiān), 市場(chǎng)經(jīng)理,
戰(zhàn)略營(yíng)銷(xiāo),品牌價(jià)值,定位,工作坊
城市 | 天數(shù) | 價(jià)格 | 1月 | 2月 | 3月 | 4月 | 5月 | 6月 | 7月 | 8月 | 9月 | 10月 | 11月 | 12月 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
上海 | 2天 | 6690 | 17-18 | |||||||||||
北京 | 2天 | 6690 | 01-02 |
課程意義
To help marketing people to understand and experience the process of value proposition development for the brand
To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
1. Marketing fundamentals
* Marketing evolutions
* Marketing classifications
* Marketing challenges
2. VPH introduction
* Components
* Importance
* Applications
3. Target (identification)
* Market segmentation
* Target identification
4. Consumer insight
* What is insights
* How to generate the consumer insights
* Persona
5. Competitive environment
* Competitive analysis
* Value proposition mapping
6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning descriptio
7. Key success factors of VPH
8. VPH based IMC
主辦單位
上海銷(xiāo)能營(yíng)銷(xiāo)咨詢(xún)有限公司
聯(lián)系方式
電話(huà):021- 65214013,65219450帽衙,18917636997
郵箱:2880786697@qq.com
網(wǎng)址:www.xiaoneng.com.cn
周末及下班時(shí)間服務(wù)熱線(xiàn):13817832229